Parissa Haghirian

Professor, Ph.D. (International Marketing), MA (International Management), MA (Japanese Studies)
Marketing is all about creativity, innovation, and communication. It's a field that requires companies and managers to constantly adapt, evolve and embrace new challenges. In our marketing class, we will investigate various marketing strategies, including branding, advertising, social media marketing, and consumer behavior and learn how to create effective marketing campaigns.
E-Mail
haghirian.parissa
Areas of Research
Japanese Management, Market Entry Japan, Cross-cultural Management and Marketing
  • Profile
  • Parissa Haghirian is a Professor of International Management at Sophia University in Tokyo, Japan. She has lived and worked in Japan since 2004 and is an internationally-renowned expert in international management practices with a focus on Japan. She earned an MA in Japanese Studies from the University of Vienna in 1999, followed by an MA and PhD in Business Administration from the Vienna University of Economics and Business Administration in 2000 and 2003, respectively.
    In addition to her work at Sophia University, Professor Haghirian has been a visiting professor at HEC Paris, Keio University (Japan), Waseda University (Japan), Aalto University (Finland), Sharif University (Iran), University of Vienna and the University of Saint Joseph in Macao. She held a professorship in Japanese Management at Ludwig Maximilian University (LMU) in Munich from 2011 to 2012.

    Professor Haghirian has published numerous books, academic papers and articles on the topic of Japanese management. She is the author of Understanding Japanese Management Practices (Business Expert Press, 2010) and Successful Cross-cultural Management: A Guide for International Managers (Business Expert Press 2011), and she is also the editor of Japanese Consumer Dynamics (Palgrave Macmillan, 2011) and The Routledge Handbook of Japanese Business and Management (Routledge 2016). Her latest book Doing GOOD Business in China – Case Studies in International Business Ethics was published in 2021.
    In addition to academics and research, Professor Haghirian advises major multinational companies on intercultural understanding and cooperation, and she coaches top global managers for success when working across cultures by providing new perspectives and skills. Professor Haghirian is a regular keynote speaker at conferences and corporate events in Europe, Japan, and Asia.